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ROOT CAUSE: EDUCATION AND MEDIA
Group Goals:
- Identify key stakeholders and next steps for this issue
- Identify members of the group willing to be involved in future efforts
around this topic
Why do we care about this leverage point?
- Bad habits from misinformation / need education to challenge misinformation
- Effectiveness of common education campaigns varies
- Education
- by parents of and by the press
- of the insurance companies
- of policy makers
- Minimize "scare tactics" and perpetuation of stigma and stereotypes
- Professional education
- Re: dual diagnoses
- Best Practices
- Education
- Public & persons @risk
- Persons with health issue
- Family of person with health issue
- Caregivers
- Media
- Policy makers
- Avoid "scare tactics" but get point across
- Look at risk factors
- How to discern if at risk or have a diagnosis
- Improve education and advocacy
- Identify best practices
- Respect individual choice
- Media - local and mass media
- Stories re: disease and effect on community
- Counteract messages that encourage poor health choices
- Policy changes to require food industry to have healthy messages
- industry to have healthy messages i.e., tobacco and spirits industry
requirements
- Internet
- Speakers Bureau / seminars
- Major media figures to represent healthy behaviors
IDENTIFY STAKE HOLDERS
(Who can influence these issues?)
- Schools (preschool, elementary, higher education)
- Teachers
- Principals
- School nurses/aides
- PTAs
- Parents
- AISD, RR, Eanes, Pflugerville, Cedar Park and their superintendents
- Major Employers (CEOs, HR Depts.)
- Michael Dell
- HEB
- 3M
- Universities
- Retailers (educate customers and have health screenings)
- HEB
- Walmart
- Community-based organizations / associations
- Education dept
- Advocacy groups
- Congregations
- Health Delivery System Leaders
- Professional organizations (RNs, MDs, etc.) #5, #9
Such as Tracy Gordy, MD, Bill Loving, MD, David Jones, MD, Armin Staege,
Admin. Shoal Creek, Greg Lovedge-Recovery Today (media) #7, #11
- State and local Govt. and Fed.
- Elected Officials
- Insurance (HMOs, PPOs, et al.)
Select a spokesperson for marketing: Mayor Watson,
Professional agency for marketing, such as Sherry Matthews, GSD&M (Roy
Spence).
Designate a "No Alcohol" day
Encourage employers to host health events (10k, etc.)
Note: Focus on a few key ideas
NEXT STEPS
- Assemble a steering committee and advisory group (include consumers and
providers)
- Develop Message(s) - Use forum participants, informational materials
and contacts, education departments of participant's agencies (Lois Nardecchia/LCDC
group; Planned Parenthood, etc).
- Distribute to places where people pay attention e.g., (school newsletters,
church bulletins, association newsletters, neighborhood, advocacy groups,
professional associations, coalitions, community-based employers; grocery
bags, radio.
- Coordinate efforts with Texas Department of Health Outcome measures -
Teresa Griffin
Health Forum Report Home Page
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